We’re used to thinking that wear and tear marks the end of things. But not everything that breaks loses its value. After more than seven years working in the footwear industry, Marta and Ben decided to challenge that idea. Instead of creating a new sneaker, they imagined a new way to extend the life of the ones you had already chosen. That’s how NUINO was born.

               «Sabíamos que era importante hacerlo bien desde el principio, pero no imaginábamos que encontrar a Plural Branding Studio nos haría disfrutar tanto del proceso. Nos llevaron de la mano, adaptándose a nosotros y creando una relación de confianza. Nos ayudaron a organizar nuestras ideas, encaminar nuestra visión y dar fuerza a nuestro propósito. Hoy sentimos que forman parte de Nuino y de nuestras victorias.»

Marta. Co-founder NUINO

               NUINO doesn’t repair sneakers because of what they’re worth, but because of everything they already mean. Because taking care of what already fits you isn’t just more sustainable. It’s more personal. Smarter. More genuine.

               At Plural, we partnered with the brand to define its strategic positioning, create its name, and develop a visual and verbal identity built around one shared idea: Keep what makes you, you. A way of understanding repair that proves preserving what makes you who you are is also a way of staying true to yourself.

Taking care of the sneakers that already walk the way you do.

The great feats have always been achieved in plural.

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