SUMMARY
What was once farmland is now a refuge for those coming from the city — an oasis of peace and beauty in the heart of the savannah, called Subachoque. In Subachoque lies Remanso de la Montaña, a luxury lodge and event venue that rises harmoniously amidst the mountains.
«Remanso de la Montaña found in Plural a sensitive and talented team, capable of precisely capturing the beauty and purpose of the project. The brand, now positioned with clarity and coherence, is the result of a deeply human process, marked by sincere dialogue, empathy, and professionalism. More than building a visual identity, they brought a dream to life.»
Mercedes Pretelt. General Manager, Remanso de la Montaña
PROJECT INFORMATION
In the Colombian town of Subachoque, once birthplace of the ironworks that forged the nation’s railway tracks and now a hub of thriving ventures lies Remanso de la Montaña: a luxury retreat with the soul of a family home. Here, each day begins with harvests from the garden and walks through the surrounding mountains, an invitation to experience the countryside’s quiet beauty in total comfort.
At Plural, we partnered with the Remanso team to define and express their unique value proposition. Together, we uncovered what made the project truly special and outlined a strategic brand architecture to unify its houses and amenities under a single, cohesive identity. We named their main house Hacienda La Siembra, distinguishing it from the broader project, and adopted a monolithic brand model that gave each house a distinct yet connected presence. We also developed a visual identity and narrative designed to reflect the project’s essence across every touchpoint.
Today, we’re proud to see this vision come to life stay after stay, wedding after wedding, as Remanso de la Montaña becomes a sanctuary for rest and reconnection. In a land that cultivates talent and captivates the soul, it is the place to nourish your essence.
