From the combination of strategy and human-centered design arises our methodology, providing the flexibility that brands need to surpass the barriers of their industry and achieve belongingness.

SERVICES
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Brand Audit

Evaluate and visualize the past, present and possible futures to develop precise brands.

COMPETITIVE LANDSCAPE & BENCHMARK
VISUAL AUDIT
ANÁLISIS CULTURAL
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Brand Strategy

From deep research and a plural understanding, the appropriate words emerge, providing a solid foundation for brand positioning.

NAMING
PURPOSE
PERSONALITY
ARCHITECTURE
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Brand Identity

A wide prism that considers the interaction of the 5 channels your brand has with people, collectively defining how your brand looks, how it moves, how it feels, sounds and smells.

VERBAL IDENTITY
VISUAL IDENTITY
OLFACTORY IDENTITY
SOUND IDENTITY
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Brand Culture

We come together to bring the brand to life, making it something that can be lived and loved both inside and outside of the organization.

LAUNCH AND ACTIVATION
LIVE YOUR PURPOSE
BRAND INTEGRITY
BRAND CENTER
GREAT CLIENTS, GREAT PARTNERS

Abante, Ansón+Bonet, Arribas Garamendi, Dazia, Calido, Enalta, INDITEX, Liga F, Marqas, Más Humano, Mindset, ODL, Pascual, Picnic, Santander, Socialmood, Soulsight, The Wellbeing Project, Universidad Autónoma de Occidente, Wonest, Wow Concept.

TEAM
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BÁRBARA PLAZAS
CO-FOUNDER & STRATEGY DIRECTOR
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ÁLEX LÓPEZ
CO-FOUNDER & CREATIVE DIRECTOR
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PEDRO COUTO
LEAD STRATEGY
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MATEO BUITRAGO
LEAD DESIGNER
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CELIA LÓPEZ
EXPERIENCE MANAGER
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NIEVES FELIPO
SENIOR STRATEGIST
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DAVID BARRIOS
SENIOR DESIGNER
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ELENA YEPES
SENIOR STRATEGIST
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CARMEN MANNA
STRATEGY CONSULTANT
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INÉS ACERO
DESIGNER
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CARLOS GALÁN
DESIGNER
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ANA DUQUE
DESIGNER
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ALBERTO IGLESIAS
DESIGNER
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JUANA MÓRTOLA
STRATEGY ANALYST
Plural_Barbara_Plazas
BÁRBARA PLAZAS
CO-FOUNDER & STRATEGY DIRECTOR
Plural_AlexLopez2
ÁLEX LÓPEZ
CO-FOUNDER & CREATIVE DIRECTOR
Plural_Pedro_Couto
PEDRO COUTO
LEAD STRATEGY
Plural_Mateo-Buitrago
MATEO BUITRAGO
LEAD DESIGNER
Plural_Celia_Lopez
CELIA LÓPEZ
EXPERIENCE MANAGER
Plural_NievesFelipo2
NIEVES FELIPO
SENIOR STRATEGIST
PLURAL_DavidBarrios
DAVID BARRIOS
SENIOR DESIGNER
Plural_ElenaYepes
ELENA YEPES
SENIOR STRATEGIST
Plural_Carmen_Manna
CARMEN MANNA
STRATEGY CONSULTANT
Plural_InesAcero
INÉS ACERO
DESIGNER
Plural_CarlosGalan
CARLOS GALÁN
DESIGNER
Plural_AnaDuque
ANA DUQUE
DESIGNER
Plural_AlbertoIglesias
ALBERTO IGLESIAS
DESIGNER
Plural_JuanaMortola
JUANA MÓRTOLA
STRATEGY ANALYST
CULTURE

We are a multicultural and diverse team that advocates for human relationships. We seek inspiration from areas such as economics, music, psychology, gastronomy, art, architecture, or history, aiming to achieve a result that drives business growth through branding.

CONTACT
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We begin our collaborations by discussing processes, challenges, teams, and ideal futures.

INTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTH
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Hora Local

OFFICE

Calle Alburquerque 15 local 
28010 Madrid

CONTACT
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