From the combination of strategy and human-centered design arises our methodology, providing the flexibility that brands need to surpass the barriers of their industry and achieve belongingness.

SERVICES

Brand Audit

Evaluate and visualize the past, present and possible futures to develop precise brands.

COMPETITIVE LANDSCAPE & BENCHMARK
VISUAL AUDIT
ANÁLISIS CULTURAL

Brand Strategy

From deep research and a plural understanding, the appropriate words emerge, providing a solid foundation for brand positioning.

NAMING
PURPOSE
PERSONALITY
ARCHITECTURE

Brand Identity

A wide prism that considers the interaction of the 5 channels your brand has with people, collectively defining how your brand looks, how it moves, how it feels, sounds and smells.

VERBAL IDENTITY
VISUAL IDENTITY
OLFACTORY IDENTITY
SOUND IDENTITY

Brand Culture

We come together to bring the brand to life, making it something that can be lived and loved both inside and outside of the organization.

LAUNCH AND ACTIVATION
LIVE YOUR PURPOSE
BRAND INTEGRITY
BRAND CENTER
GREAT CLIENTS, GREAT PARTNERS

Abante, Dazia, Enalta, INDITEX, Liga F, Marqas, ODL, Pascual, Picnic, Santander, Socialmood, Soulsight, The Wellbeing Project, Universidad Autónoma de Occidente, Wonest 

TEAM
Plural-BarbaraPlazas

Bárbara Plazas

CO-FOUNDER & STRATEGY DIRECTOR
Plural-AlexLopez

Álex López

CO-FOUNDER & CREATIVE DIRECTOR
Plural-PedroCouto

Pedro Couto

SENIOR STRATEGY
Plural-MateoBuitrago

Mateo Buitrago

SENIOR DESIGNER
Plural-Nieves

Nieves Felipo

STRATEGY CONSULTANT
Plural-BarbaraPlazas

Bárbara Plazas

CO-FOUNDER & STRATEGY DIRECTOR
Plural-AlexLopez

Álex López

CO-FOUNDER & CREATIVE DIRECTOR
Plural-PedroCouto

Pedro Couto

SENIOR STRATEGY
Plural-MateoBuitrago

Mateo Buitrago

SENIOR DESIGNER
Plural-Nieves

Nieves Felipo

STRATEGY CONSULTANT
CULTURE

We are a multicultural and diverse team that advocates for human relationships. We seek inspiration from areas such as economics, music, psychology, gastronomy, art, architecture, or history, aiming to achieve a result that drives business growth through branding.

CONTACT
Plural-Equipo-1

We begin our collaborations by discussing processes, challenges, teams, and ideal futures.

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