From the combination of strategy and human-centered design arises our methodology, providing the flexibility that brands need to surpass the barriers of their industry and achieve belongingness.
SERVICES

Audit
Evaluate and visualize the past, present and possible futures to develop precise brands.
COMPETITIVE LANDSCAPE & BENCHMARK
VISUAL AUDIT
ANÁLISIS CULTURAL

Strategy
From deep research and a plural understanding, the appropriate words emerge, providing a solid foundation for brand positioning.
NAMING
PURPOSE
PERSONALITY
ARCHITECTURE

Identity
A wide prism that considers the interaction of the 5 channels your brand has with people, collectively defining how your brand looks, how it moves, how it feels, sounds and smells.
VERBAL IDENTITY
VISUAL IDENTITY
OLFACTORY IDENTITY
SOUND IDENTITY

Culture
We come together to bring the brand to life, making it something that can be lived and loved both inside and outside of the organization.
LAUNCH AND ACTIVATION
LIVE YOUR PURPOSE
BRAND INTEGRITY
BRAND CENTER
GREAT CLIENTS, GREAT PARTNERS
Abante, Ansón+Bonet, Arribas Garamendi, Dazia, Calido, Ayuntamiento de Toledo, Enalta, INDITEX, Liga F, Marqas, Más Humano, Mindset, ODL, Pascual, Picnic, Santander, Socialmood, Sony Music, Soulsight, The Wellbeing Project, Universidad Autónoma de Occidente, Wonest, Wow Concept.
TEAM

BÁRBARA PLAZAS
CO-FOUNDER & STRATEGY DIRECTOR

ÁLEX LÓPEZ
CO-FOUNDER & CREATIVE DIRECTOR

PEDRO COUTO
LEAD STRATEGY

MATEO BUITRAGO
LEAD DESIGNER

CELIA LÓPEZ
EXPERIENCE MANAGER

NIEVES FELIPO
SENIOR STRATEGIST

DAVID BARRIOS
SENIOR DESIGNER

ELENA YEPES
SENIOR STRATEGIST

CARMEN MANNA
STRATEGY CONSULTANT

INÉS ACERO
DESIGNER

CARLOS GALÁN
DESIGNER

ANA DUQUE
DESIGNER

ALBERTO IGLESIAS
DESIGNER

BÁRBARA PLAZAS
CO-FOUNDER & STRATEGY DIRECTOR

ÁLEX LÓPEZ
CO-FOUNDER & CREATIVE DIRECTOR

PEDRO COUTO
LEAD STRATEGY

MATEO BUITRAGO
LEAD DESIGNER

CELIA LÓPEZ
EXPERIENCE MANAGER

NIEVES FELIPO
SENIOR STRATEGIST

DAVID BARRIOS
SENIOR DESIGNER

ELENA YEPES
SENIOR STRATEGIST

CARMEN MANNA
STRATEGY CONSULTANT

INÉS ACERO
DESIGNER

CARLOS GALÁN
DESIGNER

ANA DUQUE
DESIGNER

ALBERTO IGLESIAS
DESIGNER
CULTURE
We are a multicultural and diverse team that advocates for human relationships. We seek inspiration from areas such as economics, music, psychology, gastronomy, art, architecture, or history, aiming to achieve a result that drives business growth through branding.
CONTACT

We begin our collaborations by discussing processes, challenges, teams, and ideal futures.
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The great feats have always been achieved in plural.

CONTACT
NEWSLETTER
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OFFICE
Calle Alburquerque 15 local
28010 Madrid