From the combination of strategy and human-centered design arises our methodology, providing the flexibility that brands need to surpass the barriers of their industry and achieve belongingness.

SERVICES
Plural_Libro2

Brand Audit

Evaluate and visualize the past, present and possible futures to develop precise brands.

COMPETITIVE LANDSCAPE & BENCHMARK
VISUAL AUDIT
ANÁLISIS CULTURAL
Plural_Ajedrez

Brand Strategy

From deep research and a plural understanding, the appropriate words emerge, providing a solid foundation for brand positioning.

NAMING
PURPOSE
PERSONALITY
ARCHITECTURE
Plural_Workshop2

Brand Identity

A wide prism that considers the interaction of the 5 channels your brand has with people, collectively defining how your brand looks, how it moves, how it feels, sounds and smells.

VERBAL IDENTITY
VISUAL IDENTITY
OLFACTORY IDENTITY
SOUND IDENTITY
Plural_Mesa2

Brand Culture

We come together to bring the brand to life, making it something that can be lived and loved both inside and outside of the organization.

LAUNCH AND ACTIVATION
LIVE YOUR PURPOSE
BRAND INTEGRITY
BRAND CENTER
GREAT CLIENTS, GREAT PARTNERS

Abante, Ansón+Bonet, Dazia, Calido, Enalta, INDITEX, Liga F, Marqas, Más Humano, Mindset, ODL, Pascual, Picnic, Santander, Socialmood, Soulsight, The Wellbeing Project, Universidad Autónoma de Occidente, Wonest.

TEAM
Plural-BarbaraPlazas
BÁRBARA PLAZAS
CO-FOUNDER & STRATEGY DIRECTOR
Plural-AlexLopez
ÁLEX LÓPEZ
CO-FOUNDER & CREATIVE DIRECTOR
Plural-PedroCouto
PEDRO COUTO
SENIOR STRATEGY
Plural-MateoBuitrago2
MATEO BUITRAGO
SENIOR DESIGNER
Plural-Nieves
NIEVES FELIPO
STRATEGY CONSULTANT
Hugo
HUGO MORÁN
DESIGNER
Carlos
CARLOS GALÁN
DESIGNER
Celia
CELIA LÓPEZ
EXPERIENCE MANAGER
Plural-BarbaraPlazas
BÁRBARA PLAZAS
CO-FOUNDER & STRATEGY DIRECTOR
Plural-AlexLopez
ÁLEX LÓPEZ
CO-FOUNDER & CREATIVE DIRECTOR
Plural-PedroCouto
PEDRO COUTO
SENIOR STRATEGY
Plural-MateoBuitrago
MATEO BUITRAGO
SENIOR DESIGNER
Plural-Nieves
NIEVES FELIPO
STRATEGY CONSULTANT
Hugo
HUGO MORÁN
DESIGNER
Carlos
CARLOS GALÁN
DESIGNER
Celia
CELIA LÓPEZ
EXPERIENCE MANAGER
CULTURE

We are a multicultural and diverse team that advocates for human relationships. We seek inspiration from areas such as economics, music, psychology, gastronomy, art, architecture, or history, aiming to achieve a result that drives business growth through branding.

CONTACT
Plural-About-Header-5

We begin our collaborations by discussing processes, challenges, teams, and ideal futures.

INTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTHINTERNATIONAL BRANDING STUDIO THAT SHOWS BUSINESS GROWTH
Sim2
Hora Local

OFFICE
Calle Alburquerque 15 local 
28010 Madrid
CONTACT
View