SUMMARY
We all have people who we love deeply and we all, when the time came, have had to say goodbye to them. Death and mourning, a process that human beings go through in their life, is not only inevitable, but also important for us to recognise our own existence and its meaning.
TESTIMONIAL
«En cada paso del proceso de transformación, el equipo ha fusionado cuidadosamente creatividad y empatía, para dar nueva vida a la identidad, lo que ha sido más que una transformación visual, comprometiéndonos a preservar la esencia en cada detalle del servicio.
Junto a Plural, en este viaje de respeto, sensibilidad y renovación que honra nuestra esencia, hemos conseguido brindar un servicio que trasciende lo ordinario, transformando cada momento de adiós en un tributo lleno de significado, donde las historias vividas nos dejarán un legado que perdurará en el corazón de quienes quedamos».
Ramón Llaona. Director General Enalta.
CREDITS
PURPOSE: PICNIC
NAMING: PLURAL
VERBAL IDENTITY: PLURAL
VISUAL IDENTITY: PLURAL
SONIC IDENTITY: THE LOBBY
OLFACTORY IDENTITY: MAKES SENSE LAB
ART DIRECTION: PLURAL
ILLUSTRATION: LUIS MAZÓN
PRESENTATION EVENT: FLUGE
PROJECT INFORMATION
Funespaña, one of the leaders in the funeral industry in the country, rethinks its way of adding value during the grieving process, rethinking its brand from the inside out. Together, we recognized its fundamental role in positively impacting the most emotionally charged moment in people's lives.
"Making every farewell an opportunity to honour the stories of those we love". A new brand purpose that highlights the essence that has always lived within the company; to provide the empathy necessary to help people say goodbye remembering the most valuable thing we leave behind: the stories we have lived.
This new strategy inspires the birth of a new name: ENALTA. A word with which to honour and exalt people’s lives. As in any tribute, we work with conviction to honour an inspiring and comforting purpose for society from every contact point. We designed the verbal and visual identity of the brand, providing warmth, empathy, and remembrance to each farewell.
Understanding that every moment of this process matters, we decided to accompany the identity sensorially, composing a Sonic Branding that celebrates life and accompanies grief, and creating scented candles that commemorate the birth of this new brand.
Enalta is here to gradually change our relationship with death, to help us channel our emotions during the grieving process through stories in an empathetic, loving, and unique way.
BEFORE AND AFTER
