Liga F

LigaF, Spain’s Women’s Professional Football League, is redefining how to bring value to that shared goal. Together with Picnic and Más Mujeres Creativas, we’ve joined forces to unleash its full potential: to become a source of inspiration that goes far beyond the sport itself. Because within this league, we find greatness. A greatness that transcends the pitch and turns this competition into a key player in building the world we want… and the one that’s already taking shape.

“Celebrate all that we are to show that the future is unstoppable.” This is Liga F’s new purpose: to cement a change that grows stronger every day, thanks to every player, every team, and every fan. A reason to be that shines through in a single word: Unstoppable. A bold, optimistic attitude that doesn’t stop for anything, and doesn’t ask for forgiveness or permission to move forward.

From this purpose comes a unique and powerful brand message: “The match of tomorrow is already being won today.” Because the future is played right now—in every goal, every pass, every victory, and every small act that counts. And to distill that pride into something even more direct, comes a short, celebratory tagline: “We’re winning.”

This strategy inspires through actions, not just words. Because changing the world means knowing how it should be today… and doing everything possible to move in that direction. A place where everyone plays futbol, and where every person counts.